COLOUR IN WEBDESIGN + FREE DOWNLOAD

colour in webdesign

People react consciously and subconsciously to colour. A colour evokes a feeling or associations. Colour has a major impact on brand perception and helps people to remember a brand. A study has shown that by colour brand awareness is increased by 80%. In the case of webdesign much time is spend on a website that…

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LEARN TO WRITE A DIGITAL CREATIVE BRIEF

‘If it doesn’t sell it isn’t creative’ [David Ogilvy] Since the 50s ad agencies have used creative brief’s to develop great campaigns. we wrote this article because we think all web designers should really consider upping their game and getting creative before they shift a pixel. Our personal experience is that it actually saves you…

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