Web design is changing, evolving and becoming more advanced. Every year brings along new trends, while many trends will still be valid for the next year, there will also be additions and drop offs.


In this blog post we picked the 8 webdesign trends with the most impact for the year 2015. At the end of the article we make a little prediction for the years 2016 and 2017.


If your website does not cater for mobile users, the images on your website look blurry on a retina screen, or your company does not interact on social media then your website and online presence is outdated. It is essential for companies who take their website seriously, to get designers on board that design according the latest trends.


1) Responsive webdesign as a standard

We all use our mobile devices more, so much that more that according to a report by comScore reached the ‘tipping point’ in 2014, there are now more users on a mobile device compared to desktop.In order to cater for these mobile users we need to design responsive also called adaptive design. Responsive webdesign is a technique of designing and developing the website so it views perfectly on any device such as a desktop screen, tablets and smartphones.


An example of a responsive website is the eBusiness Consultants website. As so many online users are on a mobile device, responsive webdesign is becoming a standard.


2) Long web pages

Web pages are getting longer in length. As more people are using mobile devices it is becoming commonplace to choose for longer webpages where the user can scroll down and upwards to view the page.


Long web pages add to the useability of the website not having to click on internal links to jump from one page to the next.


With these long pages the designer really needs to over think website navigation. The web designer should make it easy for the user to find his way through the long webpage.  For example the eBusiness Consultants homepage is a long webpage. For the ease of navigation the menu bar scrolls with you when you view the homepage. An example of a one page website is the website designed by Neverbland in the United Kingdom. The one page website is designed for Savse smoothies and won an award for best one page website.


 3) Clean webdesign

Web designers over think the core goals and functionality of the website. Then they design according to these goals and functionalities.  For example when the main purpose of the website is to sell, then the website is being designed with the purpose of selling in mind. Elements that are not essential are being left out. That way the website looks clean and is user friendly, making the experience easy and effortless. An example is the Helbak website from Denmark.



4) Flat webdesign

Another trend that came along with responsive or adaptive webdesign is flat webdesign. In flat designs gradients and textures are left out of the website elements. Icons and even logo’s are build flat. Flat designs are easy to manage, load fast and are very scalable making them perfect for responsive webdesign and for retina screens. An example of flat webdesign is the following Hell’o website.



5) Parallax effects

Parallax scrolling involves the background image moving at a slower rate to the foreground, creating a special effect as you scroll down the page. It gives a modern look to your website. An example of this is the get connected banner on the eBusiness Consultants website.


6) Custom photography and video

The best method to personalise your website and helping users to get to know your business is to get a professional photographer to take photo’s and or video of you business and your products or services. We can also help with professional photographs or video for your business. These photos are used by the webdesigner and incorporated into your website. The custom photos are also great to use on social media or to use for any other marketing materials such as printed brochures or business cards. Custom video uploaded on YouTube or Vimeo also has the advantage of driving traffic to your website. Another advantage of getting custom photography or video is that you can match them with the look and feel of the rest of the website and the company’s branding. The following website from Sassi Hoford with custom photography won an award.


7) SVG vectors instead of pixel images or icons

SVG are scalable vector images, that means they don’t pixelate or blur as JPG’s or PNG’s.  SVG’s are great when used in responsive websites as they automatically scale and always look crisp on any device, even on a retina screen. Moreover SVG files are small, this helps to improve load time on webpages. For example the eBusiness Consultants logo on the website is an SVG image.

8. More attention for website speed

Website speed has become more important as more users are online on a mobile device, often these mobile devices have limited internet speed. The trends to design clean, flat and to use SVG files have come along to improve the load times on webpages, especially for mobile devices. Are you curious how fast your website is? Use the Google pagespeed test to see how fast your website loads, it will also give you tips on how to improve the speed of your website.

When we look ahead, for the years 2016 and 2017 we expect the trend of clean websites to further evolve. The functionality, navigation and ease of use will be priority number one when it comes to webdesign. No complicated web elements, just simple websites that do what they are meant to do, increase sales, collect email addresses or gain interest from the user. Websites will be very personal, with more custom photography and video that have a function of also increasing web traffic.

Are you interested in a trendy website? Don’t hesitate to contact eBusiness Consultants and tell us which features you would like to have integrated in your website!

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